Bikes

Looking for a bike that looks and rides like a pro bike but won't break the bank? The 2021 Heist has you covered! In this model we introduce ChroMoly for higher strength, ano, and every bearing is sealed (-pedals). The Heist also comes equipped with a bunch of aftermarket parts.

The cruiser that helped start the big bike craze! The Saint has a proven geometry, armored with 100% chromoly tubes in its frame, fork & bar, all sealed bearings & Mob cranks make this bike hard to beat!

The Zeke is a great all around bike that can pull that mile long wheelie or three out of the bowl, and did we mention it looks cool? 100% ChroMoly, 100% sealed bearings (-pedals) & Mob cranks round out this iconic bike.

Each weekend, at race venues the world over, there is one rider who gets hoisted upon the shoulders of the crowd and carried to the podium. Or at least leaves with a water bottle as their prize. And between each of those races, innumerable wannabes are putting in the hours on the rollers and in the gym all because they want to feel what it's like to take the win. They know that to beat the pack every advantage needs to be acquired. That's where the Blur fits in. We tapped into everything we've learned from years of making the highest quality carbon full-suspension bikes so that we could put as little (weight) as possible into the Blur frame. The trim frame and super-efficient Superlight suspension will be the key to translating your input into competition beating performances. But the Blur isn't just for the short track. Two water bottle mounts within the front triangle should keep chuggers happy. And the high quality fit, finish and carbon construction promises multi-day racers a worry free existence—meaning there's no fiddly proprietary parts that could leave you stranded in a Cape Epic or Breck Epic campsite. The carbon frame, while being light, is made to go the distance and as always the legendary Santa Cruz lifetime warranty and Rider Support team has got your back. The Blur isn't guaranteed to make you a race winner but being the lightest, full-suspension carbon XC bike we've ever made (Approx 23lb as complete. Blur frame is 289g lighter than the previous model) it might be the difference between claiming first place...or just crossing the line.

THE MOUNTAIN BIKE, DISTILLED With 29-inch wheels, 145mm of rear Virtual Pivot Point (VPP) travel and a versatile personality, the newest Santa Cruz Hightower delivers mountain bike thrills over a wide range of terrain. Big on wheels, medium on travel, and short on fuss, this do-it-all model shines with a versatile balance of geometry, spec and durability. It’s mountain biking, distilled.

The road goes on forever and the party never ends. When the Stigmata was resurrected in 2015, we fused a number of MTB standards and design features to create our spin on the modern CX bike. Something must have clicked, because within months of launch it raced to victory at the legendary Three Peaks, and has continued to contend at elite cyclocross races around the world. Nowadays, the internally routed disc brakes, generous tire clearance and thru-axles approach that made the Stigmata famous have become more of a norm, so we took a fresh look at which standards the riders of tomorrow wanted access to today. Threaded bottom brackets remain a perennial favourite across our entire line thanks to their proven robust, cost-effective and compatible design. "If it ain't broke…" ...and it never is. Fender mounts add a bit of CYA, and highlight the Stigmata's ever-widening scope of purpose. We added to that with three bottle cage mounts so that the frame can still hold at least one normal bottle even when running a front triangle bag. Deeper adventures, bigger tires perhaps? The frame now clears up to a 45mm 700c or a 2.1" 650b tire. Marry the latter to our Force/X01 AXS mashup kit and you've got yourself the kind of drop-bar singletrack and gravel rallycat we can all get onboard with. And when it comes to good old-fashioned off-road etiquette, the Stigmata's had some coaching at the Highball school of stiffness, handling, and offroad feel. The carbon layup borrows knowledge gained from not just the Highball, but also Danny MacAskill's trials bike, to produce a ride so law-abiding you'd think HR had sent it on a compliance training course. Geometry plays a big part here too, so we've made tweaks to improve handling for smaller riders and reduce toe overlap. The reworking of the 52/54cm frames means the Stigmata now comfortably suits riders from 5'3" and up. Meanwhile different fork offsets—50mm for the 52-54cm sizes, and 45mm for the 56-61cm sizes—help ensure your little piggies don't go to market on the front wheel. Topped off with tidy details like 12mm front axle, flat mount brakes and build-specific Reserve wheel packages, the Stigmata is designed to let you decide whatever the heck you want this category to be.

THE TRAIL BIKES THAT LOVE TO PLAY The Santa Cruz Tallboy combines short travel efficiency with modern geometry to create a bike that's as up for the big climb as it is the big descent. These sporty 29ers are the perfect choice for riders considering a cross country bike but will likely never race. They climb efficiently, roll fast on the on the flats, and have some real capability for when the DH music goes from easy listening to rock-and-roll. Featuring a 130mm fork and 120mm of Virtual Pivot Point (VPP) rear suspension travel, Tallboy is sporty, capable, and fun.

Danny won't stop talking about his new Heckler Danny MacAskill just doesn't stop talking about ebikes. He's infatuated with them. In fact, the only time he's not chewing someone's ear off about how good they are is when he's riding them. And when he's riding an e-bike, he rides and rides and rides. Which is partly why we've made the newest Heckler able to go further, higher, faster, and be funner. Available with mixed MX wheels or as a dual 29er bike, Heckler features a ride-tuned geometry that makes things fun whether going uphill, downhill...or even just flat and fast. Anchoring it all is 150mm of Santa Cruz's legendary Virtual Pivot Point (VPP) suspension that's been paired with a 160mm-travel fork, and tuned precisely for e-bike riding. With slightly less anti-squat to give it glue-like traction on the climbs and poppy maneuverability on the way back down, Heckler smashes the sweet spot for taming big trails on big days. About those big days...the latest generation of the Heckler comes with a long-running 720 watt-hour interchangeable battery that can be swapped in seconds with just a 4mm allen key. This lets riders expand their own trail map, giving access to previously unreachable trails, unlocking lesser-used trails, and cramming more riding into less time. And when you're riding that much, durability is critical, which is why Santa Cruz sweats the carbon layup and frame design, then backs it up with a lifetime warranty on the frame, bearings, and Reserve carbon wheels - 150mm VPP travel - Mixed & 29-inch wheels - 720wh battery

The new Ascent is more adaptable than ever. The frame is TIG-welded with heat-treated, triple-butted Ritchey Logic steel tubing that features rack and fender mounts and a multi-purpose mount under the downtube, while a new Ritchey steel fork offers up multi-purpose, rack, fender and dynamo light mounts. Other notable features of the new Ritchey Ascent include post-mount brake compatibility, 148mm spacing and an external seat collar. Throw a mountain bike bar on it and some 27.5" wheels for more trail-oriented adventures. Or ride it with drop bars and 29" wheels for some longer distance rough road riding. However you choose to roll, your riding possibilities are limitless atop the new Ritchey Ascent. - Includes rack and fender mounts, 3 multi-purpose mounts (2 fork, 1 frame) and threaded crown port - Features the new Ritchey steel fork with an 1-1/8" straight steerer - Fits 27.5" or 29" wheels and tires

The Ritchey ride that's renowned worldwide. The same ride quality Road Logic is sought after, with updated braking and clearance. - Ritchey triple-butted Logic tubing - Full carbon noise-damping straight steerer fork - Classic road-racing geometry - Tire Clearance: 30c - Dropout: QR - Top Tube Length (Effective): 532 - Frame Type: Rigid - Fork Type: Rigid - Brake Type: Disc

Tom Ritchey rides about 10,000 miles (16,000 km) per year, and most of that is off-road. Combine that with his more than 50 years of designing and building bicycles, and it’s no wonder the Outback has become an icon in the gritty world of gravel and adventure bikes. Wrapped in tasty Guac y Crema paint, or the new Granite & Snow colorway, the Outback sports several practical and adaptable features that offer riders the ability to chase epic ride experiences beyond the end of the road and the end of the day. Rack and fender mounts help to keep things dry and expand the load-carrying capacity for longer bikepacking adventures, while clearance for 700c x 48mm or 650b x 2.0in tires opens up a whole new world of possibilities. Doubling down on the Outback’s practical performance, an all-carbon fiber Ritchey Adventure Fork with multi-purpose mounts on the legs gives you more places to stow the supplies you gather at the last café. The Outback is painstakingly TIG-welded with proprietary triple-butted Ritchey Logic steel tubing that now sports an updated one-piece truss design for flat mount brakes* - providing as much stiffness and strength of previous mounts while significantly reducing chainstay weight. Bikepacking, road, off-road, trail, expedition, you name it…the Ritchey Outback is designed do it all. - Includes Ritchey Adventure Fork with multipurpose mounts - Accepts 700c x 48mm or 650b x 2.0in tires - Features rack and fender mounts - Heat-treated, triple-butted Ritchey Logic II tubing - Includes Ritchey WCS Carbon Adventure 12x100mm thru-axle fork - Forged and machined straight head tube - Full length housing stops for use with cable or hydraulic brakes - Front and rear flat mount disc brake interface - 12x142mm rear thru-axle

The Road Logic offers a riding experience that's steeped with more than 50 years of life experiences, framebuilding heritage, innovation and exploration. The beauty of its classic lines unites with modern building techniques and proven materials to deliver a contemporary bicycle that's remarkably comfortable for long days in the saddle, nimble and stiff enough to win the sprint for that sign, and adequately adaptable to endure roads that might lack proper pavement. Tom Ritchey's framebuilding experience started in the 1970s when he built his first road frame in his parent's garage in northern California. Since then, Tom has continued to explore, experience and innovate in ways that define the craft. The Road Logic is the result of Tom's expanding legacy, his prodigious experience with steel, and mastery of the subtleties and details gleaned from his tenure in the art of creating bicycles. A true modern classic, Tom designed a heat-treated and triple-butted Ritchey Logic tubeset for the Road Logic, featuring aggressively short-butted sections optimized for TIG welding that save weight and improve ride quality. Ritchey’s proprietary forged-and-machined integrated headtube uses standard drop-in bearings and saves 80 grams over a standard head tube design. Wrapped in a delicious Sally’s Macarons coat of paint, the Road Logic also features spacing for up to 30c tires and a Ritchey Carbon Fork that will ensure a lifetime of enjoyable pedal turns. - Heat-treated, triple-butted Ritchey Logic tube set features short-butted sections optimized to save weight and improve ride quality - Painted to match Ritchey full carbon fork included - Forged and machined straight head tube - Standard road spacing on frame and fork - TIG welded - Fits tires up to 30c - Logic Zero WCS drop in 1-1/8" headset included

The same Ritchey ride quality you demand that's ready to ride where ever you go—whether on your local loop or up Alp d'Hueze—without performance sacrifice. - Ritchey triple-butted Logic tubing - Clears 30c tires - Full carbon noise-damping straight steerer fork - Proprietary coupling system doesn't require special tools or effect ride quality - Dropout: QR - Top Tube Length (Effective): 536 - Frame Type: Rigid - Fork Type: Rigid - Brake Type: Disc

Steeped with more than 50 years of frame-building heritage, innovation, exploration, and lots of riding, the classic lines of this beautiful steel frame and carbon fiber fork unite with modern building techniques and proven materials to deliver a contemporary bicycle that’s wonderfully comfortable for long days in the saddle, nimble and stiff enough to win the sprint for that sign, and adequately adaptable to endure roads that might lack proper pavement. The Road Logic Disc frame is built with a heat-treated and triple-butted Ritchey Logic tubeset designed specifically for the Road Logic. It features aggressively short-butted sections optimized for TIG welding that save weight and improve ride quality. The frameset also includes a Ritchey WCS Carbon Road Fork for precise handling and responsiveness. Updated for 2024, this modern classic now sports compatibility with Shimano’s newest Di2 semi-wireless groupsets. A new drive side dropout design allows for concealed wire routing from the battery in the seat tube, through the bottom bracket area into the chainstay where it makes a stealthy exit to the rear derailleur. But mechanical shifting fans, rejoice - the Road Logic Disc frame retains cable stops for mechanical groupsets. On the non-drive side chainstay sits a new one-piece truss design for flat mount brakes - providing as much stiffness and strength of previous mounts while reducing chainstay weight significantly. With purpose-driven design, unyielding attention to detail, and modern features, the new Road Logic Disc almost telepathically delivers an amazing ride experience unlike any other bike. It’s fast, nimble, comfortable, and perfectly suited for wherever your rides take you. - Heat-treated, triple-butted Ritchey Logic tube set features short-butted sections optimized to save weight and improve ride quality - Now compatibility with Shimano newest Di2 semi-wireless groupsets - Painted to match Ritchey full carbon fork - Forged and machined straight head tube - Standard road spacing on frame and fork - Fits tires up to 30c - Ritchey WCS Carbon Road Fork included - 12x142 thru axle (included with frame) - Logic Zero WCS drop in 1-1/8" headset included

Buying a bike for your child can be daunting—that's why we developed the Zuma range to make it easier. Based on the concept of a kid-sized MTB bike, the Zuma bikes are incredibly lightweight. They feature a carefully researched geometry and are designed specifically around smaller riders as the perfect balance between a bike for a child to learn the basics on and a more advanced MTB for off-road riding conditions and weekend rides with the parents. These carefully spec'd bikes feature a super lightweight alloy frame and fork with double-wall rims and children's-specific aftermarket components from Promax, KMC, FSA, Vee Rubber, and Satori, making them suit the rider's size perfectly while keeping the look, feel, and ride of a high-end, full adult size MTB. Children are the future, and the Zuma line is designed to give them the best possible start for that future.

The Pure Cycles Coaster Bikes are biking made simple. One speed, no cables, no levers, no nonsense—just you, the bike, and the road. Featuring a hands-free coaster brake for easy stops, swept-back bars for a comfy, upright ride, and a steel frame to soften the road, this bike is perfect for quick errands, slow rolls, and all of those late-night party rides. As easy as riding a bike. - Coaster brake – just push back on the pedals to stop. - Sealed bottom bracket for smooth spins - 25mm rims - Warranty activated with professional assembly from your local bike shop.

These are the bikes that started it all—now, they're our best-sellers! Speed, style, and simplicity make these bikes the perfect storm of awesome whether you're starting out, getting back into biking after a few years away, or just want to get a feel for riding fixed! - 43cm will come with a rear brake, 650c wheels, and 650x23C tires. Fixed Gear or Freewheel? We chose a flip-flop rear hub to give you the flexibility to ride fixed or freewheel. Riding fixed gives you an unmatched feeling of connectedness to the bike, the road, and helps you perfect your pedal-stroke. Riding freewheel gives you the ability to coast and cruise, just like the single-speed you grew up on! No matter which you choose to ride, the standard front brake guarantees you can stop either way.

Our Pure City Classic is one smooth glass of class. Designed to effortlessly take you from Point A to Point B, it's ready to quench your thirst for riding, and give you a nice little buzzy feeling at the same time. - Custom tig-welded high-tensile steel frame - Stylish upright feel with riser style bars - Fast-rolling 700c x 35mm tires - Quick shifting 8-speed gearing - Powerful dual-pivot brakes front and rear - Smooth city cruising with a vintage flair - Includes rear rack and fenders

With its sweeping curves, the Pure City Step-Through has the classic look of a cobblestone street with a smooth modern feel. Whether you're headed uptown, downtown, or just around the corner, if you're on this bike, you'll always be taking the scenic route! Speeds to meet your needs We designed these bikes to thrive in whatever city you call home. Because not every city is created equally, we built two different gearing options so you can pick that set-up that's right for you. The 3-speed gives you a small range of gears to cycle through and the internal hub is unmatched for ease of use and creating a clean, minimalist look. The 8-speed gives you a wider range of gears to tackle tough hills and haul heavier loads. - Wider range of gears for taming hilly cities or hauling heavy loads. - Higher top speed before "spinning out". - Cheaper to own, repair, and replace.

With its sweeping curves, the Pure City Step-Through has the classic look of a cobblestone street with a smooth modern feel. Whether you're headed uptown, downtown, or just around the corner, if you're on this bike, you'll always be taking the scenic route! Speeds to meet your needs We designed these bikes to thrive in whatever city you call home. Because not every city is created equally, we built two different gearing options so you can pick that set-up that's right for you. The 3-speed gives you a small range of gears to cycle through and the internal hub is unmatched for ease of use and creating a clean, minimalist look. The 8-speed gives you a wider range of gears to tackle tough hills and haul heavier loads. - Wider range of gears for taming hilly cities or hauling heavy loads. - Higher top speed before "spinning out". - Cheaper to own, repair, and replace.

Hybrid doesn't do it justice. When we sat down to engineer our urban commuter, we wanted to do something different. Something fast. Something fun. And, most importantly, something people would want to ride. And isn't a Hybrid. It's an Urban Assault bike. And it's a blast. Slip through your city like a shadow. Subtle, stylish, and sporty – your perfect urban assault vehicle is right here. - 8 speeds to conquer your city's toughest streets. - Disc brakes for awesome all-weather stopping power. - Dual chainguard keeps your chain in place over the roughest roads. - WTB Slick 700x32c for a smooth roll and snappy handling. - Rack and fender compatible so you can haul it all and keep yourself dry.

Our Pure City Classic is one smooth glass of class. Designed to effortlessly take you from Point A to Point B, it's ready to quench your thirst for riding, and give you a nice little buzzy feeling at the same time. - Custom tig-welded high-tensile steel frame - Stylish upright feel with riser style bars - Fast-rolling 700c x 35mm tires - Durable internally geared 3-speed shifting - Powerful dual-pivot brakes front and rear - Smooth city cruising with a vintage flair - Includes rear rack and fenders

With its sweeping curves, the Pure City Step-Through has the classic look of a cobblestone street with a smooth modern feel. Whether you're headed uptown, downtown, or just around the corner, if you're on this bike, you'll always be taking the scenic route! Speeds to meet your needs We designed these bikes to thrive in whatever city you call home. Because not every city is created equally, we built two different gearing options so you can pick that set-up that’s right for you. The 3-speed gives you a small range of gears to cycle through and the internal hub is unmatched for ease of use and creating a clean, minimalist look. The 8-speed gives you a wider range of gears to tackle tough hills and haul heavier loads. - Internal hub for ease of use, a minimalist look, and low maintenance. - Shift without pedaling, ideal for cities or stop-and-go riding. - Easier to adjust and more reliable than a derailleur.

With its sweeping curves, the Pure City Step-Through has the classic look of a cobblestone street with a smooth modern feel. Whether you're headed uptown, downtown, or just around the corner, if you're on this bike, you'll always be taking the scenic route! Speeds to meet your needs We designed these bikes to thrive in whatever city you call home. Because not every city is created equally, we built two different gearing options so you can pick that set-up that’s right for you. The 3-speed gives you a small range of gears to cycle through and the internal hub is unmatched for ease of use and creating a clean, minimalist look. The 8-speed gives you a wider range of gears to tackle tough hills and haul heavier loads. - Internal hub for ease of use, a minimalist look, and low maintenance. - Shift without pedaling, ideal for cities or stop-and-go riding. - Easier to adjust and more reliable than a derailleur.

Start them young with Norco's Mermaid Run! A lightweight aluminum frame with super-low standover, narrow 19mm handlebars, and 10-inch air tires all make for a hands-on way to teach the kiddos about balance and instill a lifelong love of bikes.

Norco’s Run Bikes are the perfect way for little ones to learn the basics and develop a love of riding. Featuring 10-inch air tires and a lightweight aluminum frame with lower standover to fit smaller riders, kids can start riding early and often. LIGHTWEIGHT FRAME AND COMPONENTS Our run bikes come complete with and aluminum frame and size scaled tubing to help little ones learn to stop when the time is right. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these little run bikes including stainless steel spokes, a quality lightweight saddle and soft krayton rubber grips. GEOMETRY AND FIT Designed with a low standover height and new drop outs for our littles to easily climb on and off and build skills and confidence. ALUMINUM QR SEATPOST CLAMP As your little one grows - the quick release seat post clamp will come in handy as it allows for easy adjustment of seat height for kids that want to get up and go!

The Scene 3 is an ultra-versatile, but decidedly relaxed step-through hybrid that allows riders of all sorts to get around easily, have fun, and replace the need for a car in the city. The Scene 3 beautifully functional alloy frame provides easy, stress-free mounts and dismounts, and relaxed maneuverability around town, in the park, or along the bike path. We also made sure to add lots of accessory mounting options to make it highly adaptable to all sorts of rides, and the large volume 27.5” tires provide ample grip and shock absorption over any paved surface. With a 7 speed Shimano Altus drivetrain and Tektro Mechanical disc brakes, the Scene 3 is always ready to go, and easy to stop. Its comfortable contact points and custom 30-degree sweep riser bar will make your ride comfortable, confident and relaxed.

The Norco Scene is the perfect solution for the modern urban dweller. It's a contemporary spin on the upright, casual hybrid bike with a step-thru design that'll help you align with its laid-back personality. The Scene's casual convenience is perfect for hauling any load, like tonight's groceries, kids' seats, or Trail-a-Bikes. - Butted frame w/internal cables and fender mounts - Shimano Tourney 1x7spd drivetrain - Tektro mechanical disc brakes - Large volume 27.5 x 2.2 Kenda tires - Premium pedals, saddle & grips for comfort RIDER BENEFITS: - LIGHT ALUMINUM FRAME: The Scene features a lightweight, stiff aluminum frame with the casual convenience of a step-thru design that's easy to get on and off, no matter what you're carrying. - 27.5" WHEELS WITH LARGE VOLUME TIRES: Fast-rolling wheels get up to speed with ease, and large volume tires add comfort, traction, and confidence. - DISC BRAKES: Disc brakes deliver exceptional stopping power and modulation, enabling riders to maintain control in any situation, and stop in a hurry when needed. - SIMPLE, WIDE-RANGE GEARING: Scene 1 and 3 feature simple and efficient 1x gearing, while the 24-speed Scene 2 is perfect in hillier terrain. - ERGONOMIC, COMFORTABLE RIDER TOUCHPOINTS: Premium grips, pedals & elastomer-suspended saddle help the Scene compliment your comfort and personal style.

If you're looking to get around town, enjoy a sunny summer day, and get a bike that can take you places,look no further than the VFR 1. With a lightweight, comfortable butted X6 aluminum frame and fork, the VFR 1 provides you with sporty, confident handling and an easy ride, so all you need to think about is the journey and the destination. Smooth welds, ample accessory mounts, and comfortable touch points combine with high-quality, easy-to-use components that look great and are ready to go whenever you are. The VFR 1 is equipped with a 24-speed Shimano Altus drivetrain, which offers a wide gear range to easily navigate any ride. The lightweight, effective linear-pull brakes have a subtle touch and are the ultimate in simplicity. Lightweight double-wall alloy rims are laced to quality Shimano quick-release cassette hubs for lightweight strength and reliability.

If you're looking to get around town, enjoy a sunny summer day, and get a bike that can take you places, look no further than the VFR 1. With a lightweight, comfortable butted X6 aluminum, step-thru frame and fork, the VFR 1 provides you with sporty, confident handling and an easy ride, so all you need to think about is the journey and the destination. Smooth welds, ample accessory mounts, and comfortable touch points combine with high-quality, easy-to-use components that look great and are ready to go whenever you are. The VFR 1 is equipped with a 24-speed Shimano Altus drivetrain, which offers a wide gear range to easily navigate any ride. The lightweight, effective linear-pull brakes have a subtle touch and are the ultimate in simplicity. Lightweight double-wall alloy rims are laced to quality Shimano quick-release cassette hubs for lightweight strength and reliability.